Trademark registration is a unique distinction of doing business as it gives the business owner identity or brand in the consumer market. “Customers in large, always prefer to purchase a product or service when the brand is popular, as that indicates or symbolizes the quality and workmanship behind it”.
One should understand that it becomes mandatory to protect your brand in the commercially cluttered market and to also establish yourself as a niche. Trademark Registration is one such activity which helps you in creating the niche and on top of it guarantees its protection from a legal standpoint in the long run.
So, in the event you own a business entity or in the plan to kick start a new business in the market, then the Trademark Registration adds the wings to the feather. “Trademarks are generally registered by the Controller General of Patents, Design and Trademarks under the Trademark Act, 1999, Ministry of Commerce and Industry, Government of India” The Trademark Act 1999 protects the business owner from any sort of infringements to the brand and its services.